FENTY PUMA by Rihanna

Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection.

Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport, and beachwear. Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skintight swimwear.

And summer vibes are in full effect with bold branding, daredevil detailing, and splashes of neon.

It’s a collection that’s born to ride – and ready to make waves.

#FENTYxPUMA