Puma x Atelier New Regime Thunder Men’s Shoe
The first brand to give the chunky Puma silhouette its touch is the Montreal Atelier New Regime.They are known for their colorful, liberating designs. The Canadian creatives play off the Puma Thunder’s retro stylings, adorning the upper in a medley of colors both bright and dark, making for a look that’s loud and eye-catching – but not too excessive.
For their debut collaboration with Puma, Atelier New Regime takes their inspiration from motorsports: the materials, the aesthetics, and the riders themselves. the collection pays homage to riders’ willingness to continuously push through physical and mental barriers in pursuit of that next level. It’s a collection that exists for the rider in us all.