The New Adidas DEERUPT, Disruptively Simple.
Launch Date: 22/03
The Deerupt is adidas Originals’ latest sneaker silhouette, and a new lifestyle option that is being freshly introduced this year.
The name is a rough portmanteau of disrupt and erupt, but the design itself takes mainly from vintage running styles, more specifically the adidas Marathon. adidas invited us into their infamous archive for a hands-on experience, where we looked at the real inspiration behind the brand’s contemporary approach to design, and spoke with the designers of the Deerupt.
The brand’s namesake, Adolf “Adi” Dassler,” passed away in 1978, and the Marathon trainer is actually one of the last shoes that Adi himself was involved in developing. The shoe came to market one year later, in 1979, featuring a signature mesh support structure on the midsole, which was intended to achieve uniform compression and rebound and inspired the creation of the new Deerupt.